13 Jun 2019

Full-Time Marketing Coordinator, Terrigal NSW

Mad Dogs & Englishmen – Central Coast

Job Description

About us

Mad Dogs & Englishmen was established in 2005 & is currently Australia’s most popular Dog Walking & Dog Daycare Service. We offer an honest, reliable, professional service and our success is based on our reputation of making sure every dog gets the same high quality service and is well cared for.

Altogether there are 17 franchises operating throughout Sydney, Brisbane, Canberra, Cronulla, Central Coast & Gold Coast each maintaining the highest level of service which was originally implemented by James & Catherine Webb and has been upheld since 2005.

Why do we need you

Created in 2005, the company grew and solidified in the market in an organic way. However, with the emergence and development of new media that strongly impact the way customers look for our services or become aware of their existence, it was necessary to reinforce our online presence through a series of actions such as renewing our website, posting massively on social media and optimizing for search engines (SEO), just to name a few.

As our Marketing Coordinator, not only you will be in charge of all these online and offline marketing activities but will also create policies & procedures and make periodic face-to-face assessments to ensure that all 17 franchises strictly follow our guidelines, ensuring that Mad Dogs & Englishmen has an effective and uniform voice in all the states in which the brand is present.

In addition to it, you will assist in expanding other areas of the business such as the recently implemented Seagull Patrol Service, trained dogs that have been successfully removing the seagulls from the iconic Sydney Opera House.

Job title: Marketing Coordinator


  • Developing, executing, and monitoring detailed marketing plans, advertising strategies and campaigns in order to support and expand our business growth
  • Raising awareness about our dog walking, doggy day care and seagull patrol services and providing direction and advice about how best to reach, attract and maintain loyalty customers, always considering the different needs and expectations of dog owners in different states of Australia
  • Developing branding ideas, advertising copy and coordinating the production of graphic designs, and promotional materials
  • Analysing market trends, consumer patterns, pricing schedules and what other dog walking services offer and keep an eye out in order to identify hidden opportunities
  • Tracking marketing results closely, creating detailed, solid reports and being able to quickly adjust marketing plans and strategies in response to data tracking efforts
  • Providing expert direction on all elements of marketing

Skills required

  • Bachelor’s Degree in Communication, Marketing, or related field
  • 5+ years of experience
  • The ideal candidate should be able to demonstrate creative thinking and success in persuasive written communications not only for online ads, brochures and all marketing materials but also in the making of e-mails, letters or any messages directed to our customers, suppliers, and franchisees with a high level of accuracy.
  • The incumbent will be working from the franchisor level, not only on the overall brand development but also assisting franchisees with all their marketing activities so having experience of working within a franchised business in some capacity is a must.
  • Must be available to travel across Australia in order to assist the implementation, assess the results and assure the consistency of all marketing strategies adopted by our franchisees located in Sydney, Canberra, Cronulla, Central Coast, Gold Coast and Brisbane.
  • Above all, must be passionate about dogs and demonstrate an understanding of the immeasurable importance they have to our clients.

Competitive Salary

How to Apply

If you match above criteria and would like to apply for the job please click on the APPLY ONLINE button to send your Resume through to us.

Job Categories: Featured and Other. Job Types: Full-Time. Job Tags: coordinator, marketing, nsw, and terrigal. Occupation: Professionals. Job expires in 38 days.

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