Posts Tagged “region”

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THE Central Coast property market continues to speed ahead, as new data reveals it is the only Sydney region forecast for positive growth.

According to Moodys Analytics, based on CoreLogic’s Hedonic Home Value Index, the Central Coast is the only area poised to see growth in the residential property market for both 2018 and 2019.

The data also predicts a divergent national market, with declines in the biggest markets of Melbourne and Sydney.

The Coast is categorised in the survey as a region of Greater Sydney, and it’s the only area to avoid a dismal drop in home value forecasts.

The report indicates that by 2019 Central Coast houses will experience an increase in value of 8.5 per cent, with apartments forecast to do even better at 12.4 per cent.

Millionaire developer Tony Denny, who has spearheaded six Central Coast apartment developments over the past couple of years, said he believed there was still a shortage of quality apartments and houses on the Coast.

He is so invested in the area that he has spent almost half a billion dollars building up his portfolio — and he doesn’t see it ending soon.

“I do believe there will be continued growth on the Central Coast because of those factors,” he said.

“But the Central Coast has never really had big highs and lows – it’s been consistent and just appreciates gradually, which is a nice conservative way to experience capital growth.

Source: https://www.news.com.au/finance/real-estate/sydney-nsw/central-coast-the-only-sydney-region-forecasted-for-positive-growth/news-story/7ceb82978640e107947ee35b3f901cf6

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FOR the first time, the Central Coast will be marketed to the world as a complete region.

From Wyee to Woy Woy and beyond, the Coast will not be picked apart into places­ of interest and major attractions. It will be recognised and marketed as a whole with plenty to offer local, interstate, national and international visitors.

NSW Premier Gladys Berejiklian­ visited the region last week and said she was taken aback when briefed on the number of international visitors the Central Coast attracted.

“In the last year, the Central Coast managed to host 900,000 international visitors,” she said at the Central Coast Chamber of Commerce’s economic breakfast.

“That represents a 50 per cent increase in the last three years alone.”

This comes as Central Coast Council’s tourism, marketing and industry services agency AFFINITY briefed 100 Coast tourist operators­ on its findings from an industry survey and provided a marketing update.

The Sydney advertising firm was awarded a $1.6 million contract in July to market­ the Central Coast to the world.

At the briefing, AFFINITY’s chief executive officer Luke Brown detailed a current Facebook campaign, which included 21 local businesses, designed to promote­ the Coast and test the Sydney market to find the most appealing branding messages.

The company is testing “brand positioning territories”, including “Adventure, Nature, Escape and Discover”.

“Adventure” will look at the Coast’s active pursuits, such as Glenworth Valley and the Australian Reptile Park, while “Nature” will highlight the stunning landscape.

“Escape” encourages people to pursue a relaxed, slower pace of life, and “Discover” delves into new and enriching experiences.

AFFINITY conducted an industry survey and gathered data from 500 local businesses in the dining/entertainment, activity, retail­, accommodation, government and transport sectors. It showed 48 per cent of the industry associated the Coast with the beach, while 26 per cent were unsure as to what made the Coast unique.

The largest barrier for visitation was the Coast’s facilities at 49 per cent. The survey revealed the need for new and different marketing, in particular digital marketing of the Coast.

Crowne Plaza Terrigal sales and marketing director Emma Perham attended the briefing and said she was really happy the council was making tourism a priority.

“We are really excited and very supportive of the direction Central Coast Council is looking to take tourism and the focus being placed on it,” she said.

Tourism on the Central Coast employs over 12,500 people and generates over $900 million a year for the regional economy.

Source: http://www.dailytelegraph.com.au/newslocal/central-coast/tourism-agency-affinity-to-market-central-coast-as-a-complete-region/news-story/b03c6319010ac81c0da1be5de6932e07