Posts Tagged “business”

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A new Australian program, including an interactive website and app, has been developed specifically for small business owners to give them practical resources and tools to improve their mental health and wellbeing.

In NSW, the small business sector makes up almost 98 per cent of all businesses, employs 1.51 million people, contributes approximately $41.61 billion in annual wages and salaries and contributes more than $269.32 billion to annual sales and service income.

Ahead for Business will be activated initially in three sites across NSW in October – Lake Macquarie, Singleton and Parramatta. Local business owners are being invited to register to attend a free event in each area to find out more and network with other locals in small business.

The program has been developed by Hunter-based mental health and suicide prevention institute, Everymind, in partnership with the icare Foundation and NSW small business owners.

Everymind Director, Jaelea Skehan said Ahead for Business was designed following research conducted in 2017 into the stressors small business owners face and the gaps in existing support for this sector.

Jaelea said small businesses are the backbone of the economy and the community. Yet, until recently, there has been very little focus on the wellbeing of small business owners.

“Small business owners face a range of stressors including long working hours, feeling obliged to work when sick, multiple responsibilities, and financial stress,” Jaelea said.

“We also know from our research that many small business owners were concerned about the impact of the business on the family and many were feeling disconnected or isolated in their business.”

A survey of more than 440 small business owners showed they had higher levels of symptoms of depression and anxiety than the national average. Stress levels were high too with 57.6 per cent falling outside the normal range.

Jaelea said the website and app will help people to assess their current situation and direct them to relevant information and available supports tailored to their specific needs. It also enables people to identify simple things they can include in their everyday routine and provides templates to develop their own Business Mental Health Plan.

“Ahead for Business not only builds awareness about the importance of mental health and wellbeing within the small business community, it connects people immediately with tools, resources and supports,” Jaelea said.

“We listened to small business owners and the online screening tools and resources on the Ahead for Business portal can be accessed discreetly, 24 hours a day from home or work, to help to prevent and manage stressors and support early help-seeking.

“Whether people are new to small business, are running a side hustle or have many years of experience in business, it is important they are encouraged to focus on the most important asset that their business has – themselves.”

She said the upcoming information events are a great opportunity for small business owners in Lake Macquarie and Singleton to be the first to start using the program and the range of tailored supports it provides.

The Lake Macquarie event is being held in partnership with Lake Macquarie Combined and Southlake Business Chambers, the Business Growth Centre and Lake Macquarie Art Gallery. The Singleton event is being held in partnership with The Rural Adversity Mental Health Program and Singleton Business Chamber. Joining Jaelea to speak at the trial site events are: Workplace Psychologist, David Burroughs; Founder of Billy Goat Soap, Leanne Faulkner; and former Wallaby Player and Founder of the social network Karma, Clyde Rathbone.

 

Source: https://www.hunterheadline.com.au/hh/business-news/new-program-keep-hunter-small-business-owners-mentally-healthy/

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Hunter Wetlands Centre will undergo a review of its business operations after receiving a $25,000 grant from the NSW government.

Parliamentary Secretary for the Hunter, Scot MacDonald MLC, announced the funding on Thursday at the centre in Shortland.

The Newcastle Herald reported in May how the Hunter Wetlands Centre (HWC) board was seeking funding for a comprehensive review.

It had not replaced an outgoing CEO after a drop in visitors and concerns about the centre’s long-term viability.

“I’m pleased to be able to announce an inter-agency response to fund a strategic business review of the Hunter Wetlands Centre operations,” Mr MacDonald said.

“I thank those that have contributed to supporting the HWC, including Hunter Water Corporation, NSW Office of Environment and Heritage, and NSW Office of Regional Development.”

“This business review will examine how to ensure the HWC remains sustainable to continue its important environmental, educational and social functions.”

The $25,000 grant comes after a $146,820 state government grant in June to upgrade the visitor centre.

“It is essential for the iconic Wetlands Centre to be more financially sustainable in the future, and the business review is a critical part of this renewal process,” HWC chair David Crofts said.

“We want to continue to deliver the best possible environmental, education and visitor services.”

“The funding will enable the Wetlands Centre to undertake a thorough professional review of its operations. We will use these funds to engage an external expert to help us ensure our operations are as efficient as possible and well targeted to our needs.”

A $4,750 grant was also received for HWC’s freckled duck program.

The centre has kept freckled ducks in captivity since 1993, successfully breeding over 150 ducks from an original crop of 17.

The duck’s nursery and holding shelter will be upgraded through a range of works, including relining the nursery pond and providing mains water to the holding shelter.

Source: https://www.theherald.com.au/story/5510256/hunter-wetlands-centre-lands-funding-for-critical-business-review/

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When British artist Jamiroquai’s hit single Virtual Insanity took off in the late ’90s, it was considered groundbreaking, mostly because of the music video, which featured cutting edge cinematography. Very much of its time, the video showed moving floors and unpredictable wandering furniture. The video won several awards, including MTV’s Video of the Year for 1997.

The catchy chorus of the song was an earworm: “The future’s made of virtual insanity.”

While the video and song might be dated, the lyrics are prophetic. We now have options to experience virtual reality everywhere, in ways more insane, experiential and positive than Jamiroquai could have ever predicted.

Today you can pop into Newcastle’s East End, step into VRXP on Watt Street, don a headset and try to walk a narrow plank off a skyscraper. If you slip, you plummet to the sidewalk below and feel your stomach launch into your throat. If that’s too dramatic, you can just use the hand-held controls to paint colourful nonsense in every hue and brush stroke imaginable, although some artists paint virtual landscapes that you can also explore if you prefer.

Virtual reality (better known as VR) has arrived full force in Newcastle. It’s here to entertain, teach, train, and heal.

Academics, tech nerds, graphic artists, film makers, product designers and even an ex-debt collector all want a piece of the fantasy pie, which can look pretty realistic.

Businesses and institutions are on board to test it out and work with it, including places like University of Newcastle, Newcastle Museum, 2Real (a VR company focused on new home environments) and ctrlspace (a Newcastle consultancy and development studio focused on immersive technologies including VR, augmented reality and mixed reality.

Virtual reality is applicable to a huge array of situations and environments.

Virtual Exercise
Rohan O’Reilly is a neurogenesist from Smart Bodies, Smarter Minds, a virtual rehabilitation centre in Mayfield. O’Reilly says his centre offers alternatives for “medical orphans,” or people who have tried everything else and are looking for a new avenues.

Many successful VR stories happen at the centre. One specific example involves men in their late teens to early 20s. O’Reilly describes it as a “not uncommon scenario” when men at this age develop depressive symptoms and withdraw from life. They start eating badly and stop exercising.

“They come to a point where they know they need to exercise, but they hate the concept of exercise, and this is the VR magic,” he says. “If they’re into gaming, which a lot of these men are, we ask what they’re into. We match their VR experience to what they’re used to in gaming, so they’ve automatically got a source of reward.”

Now, he says, they are no longer sitting around moving only their thumbs; they have to put physical effort into playing a game to get the reward. For example, the centre has what looks like an exercise bike, but when you put on the gear, you are inside a tank and another tank is trying to shoot you. You have to push the pedals around to make the tank move – patients exert huge amounts of physical energy.

“If you said to them get on that exercise bike and go 45 minutes, that’s not going to happen, or if it does, they won’t come back. This [virtual reality] quickly turns them around, so they’re getting rewarded to burn physical energy,” O’Reilly says. “The difference is you’re not telling them what to do, you’re offering them a system to engage in that has these systemic health benefits.”

Fortunately, you don’t need to be unhealthy and depressed to enjoy and appreciate virtual reality.

Dementia Assistance
To get in on the virtual magic, see for yourself at no cost during NAIDOC week (July 8-15), celebrating Aboriginal culture. Head down to Newcastle Foreshore to experience the Dual Names project, a Newcastle City Council initiative. Along with physical interactive signs that explain the pre-settlement names of places, visitors with YouTube on their mobile phones can access a visual experience of what the land and people might have been like in the pre-settlement time. Local artists and linguistic experts assisted on the project. Users can listen to stories told in Awabakal or Worimi while it is also written in English below on the screen. Users standing at a physical location can get a virtual reality experience of what it looked like long ago.

Virtual Perspective are the creators behind the Dual Names concept. The Warners Bay consultancy creates bespoke virtual reality (VR), augmented reality (AR) and visualisation software. The team became a business in 2016 after meeting at a co-working space. They are a finalist for the Excellence in Innovation category for Lake Macquarie Business Excellence Awards, but they remain humble with their big ideas, operating out of a modest office.

The Virtual Perspective team is three experts: Ivan Demidov (customer relationship management systems and IT), Tim Davidson (visualisation) and Sam Parker (communicator and project manager).

“Ivan’s the mad scientist and Tim’s the artist,” Parker says.

While some of their commercial projects remain under wraps, they’ve also been hard at work with Hunter New England Health, creating empathy training for nurses and doctors who are treating patients with dementia.

By seeing the perspective of a dementia patient, nurses will better understand ways to care for them. This includes making sure the room is set up in the best possible way.

In the simulation, machines turn into monsters and wires start moving. Shadows on the walls are menacing human shapes. The carpet can look like liquid and the user’s challenge is to get to the bathroom.

“If there’s not enough light and the curtains are closed, it’s hard to get out of bed. It’s hard to do something simple like go to the bathroom,” Parker says.

“Statistics show that if the room is set up improperly, it can lead to falls. If a person with dementia falls the likelihood of them passing away is quite high,” Demidov says.

Virtual Perspective are 70 per cent finished with their HNEH project. They are also working with an RTO that does fire warden training. This simulation teaches soon-to-be fire wardens how to evacuate the building. The training assessment package is graded, and users can do things right or wrong and learn from their mistakes without any lives lost.

“They call it kinesthetic learning, learn by doing,” Demidov says.

“The thing is virtual and augmented reality and new technology in general allows the users to step into new places that they never saw possible, allowing people to do things that are dangerous, to be in scenarios that would be extremely expensive to set up. It’s experiential; it isn’t just audio and visual,” Davidson says. “You can read a textbook on ancient Rome, or you can go and visit.”

Grandmas to Gamers
Like Parker, Demidov and Davidson, VRXP founder Andy Gallagher is excited and passionate about virtual reality and all the creative potential that comes with it.

The self-described “super nerd” features old school video and arcade games in his studio because “we’ve got to show the young ones where it all comes from.”

Gallagher is a new parent to an eight month old. He studied digital art at ANU in Canberra and went on to work in video. He relocated to Newcastle five years ago, and he said VRXP was the first public facing VR space in Australia, the first bricks and mortar building. It opened in October of 2016.

To determine the best simulations to offer people, Gallagher and his wife held virtual reality parties out of their own home, testing different experiences with families and friends.

“We had to choose the best options for people experiencing VR for the first time; we were the Guinea pigs to choose the best and most fitting experience for the general public. If things were too complicated it would just get dropped; we stuck with our favourites,” Gallagher says of their decision process.

Like the paint and plank immersions mentioned above, all the customer’s experiences happen within the confines of an enclosed spacious area, giving the user “room scale” virtual reality, a chance to move about freely without getting disoriented.

He said lots of kids prefer the job simulator option, a cartoon- styled job experience, where the user performs everyday tasks.

“Some of the kids are completionists, absolutely ‘I need to complete the job’ and other kids are just photocopying donuts to make a donut stack that goes from the floor to the ceiling,” Gallagher says.

His customers include kids as young as 10 and people in their 60s. They currently employ four other employees, and when he’s not running VRXP, Gallagher puts his creative skills to work in other ways.

Gallagher’s full time job is creating VR films for a variety of clients ranging the University of Newcastle to Yan Coal. He specialises in fully immersive 360 degree cinema from preproduction through to shooting to postproduction. This is a cinematography that allows the viewer to see their surroundings in every possible direction.

“The bad thing about 360 degrees cinema it has such a bad stigma, it’s really blocky and you can’t make out much detail, but the camera system we invested in can give you a sense of depth,” he says. “The benefit is, you feel like you’re literally there; it’s up to the filmmaker to tell the story.”

He’s also working with the heritage archeological company RPS. The employees are finding spots from 1800s Newcastle on the new light rail corridor. They’ll ring him up if they’ve found something interesting that the workers want to demolish and schedule an immediate filming time. After he films it they’ll have the raw footage forever, and it’s up to them whether they want with it.

“It’s a part of capturing the find,” he says.

These are just a projects he’s pursuing while his studio dazzles Novocastrians.

“There’s always something that I’m totally immersed in,” he says.

The Unreal Deal
Twenty-five-year-old Daniel Girgis is the co-owner and managing director of Unreal VR in Charleston, which opened in April of last year.

“It’s something you can’t really understand until you try,” he says of VR. “Someone said something like, it was not what I expected, but it was what I wanted it to be.”

The business is a family affair, with his cousin Matt Thomas co-owning the business with him. His father is also a director.

“Matt was the CEO at the Collection House up in Brisbane, and he retired and was looking to do something fun and different, and this just kinda happened,” Girgis says.

Girgis has a product design background, and says they are now up to 12 employees including himself and his family. They offer virtual reality for ages six and up, and at the beginning of this year they expanded their studio space to accommodate everyone.

It’s not just headsets either.

“We’ve also got some flight simulators; we’ve got chairs that are full motion chairs so you can sit in them and fly a fighter jet, or also (experience) V8 supercars in Bathurst, so you can race any car on any track. It’s surprisingly good,” he says. “I’ve had some of the pit crew come down when we had the V8s on. I’ve had a couple people who use them for training. (It’s) less petrol and less expensive when you crash.”

They also have pilots as customers.

“All (the pilots’) simulators are just front projected, so you can’t look at your wings. If you’re exiting a hanger, you just have to guess how far your wings are. On (our VR) you can lean out the side and look back,” Girgis says. “I’ve been getting the FA team in from the RAAF Base, we’ve been getting them coming in and dogfighting each other.”

Previously he was working with a creative director at the Uni named Jeff Julian. Julian was mentouring Girgis, and they were making lots of things together. Through discussions with him, Girgis started looking into virtual reality.

Along with running the business, he’s established a monthly VR meetup where they can meet other interesting people in the field.

“(We’ve got) heaps of stuff is going on; Matt is a networking guy pulling in people from around the place. We’ve met everyone local.” he says.

Girgis regularly collaborates with people. He’s been working on some of Newcastle’s West End buildings in product design. He’s also working with the Hunter Valley Gardens on a VR tourism project.

What excites him most is starting up something new and being on the “bleeding edge of technology”.

“It’s something I’ve always chased, and now, with Unreal VR and the other ongoing projects, it’s a fulltime job,” he says. “Starting a business from scratch – there was a lot I didn’t have a clue about, and it’s been a good journey.”

Reflecting on past speculations about virtual reality is interesting. Pop culture hasn’t always been optimistic about future technologies. If you read “Virtual Insanity”’s lyrics, you’ll see that Jamiroquai was incredibly skeptical about virtual reality and future technologies, and plenty of Sci-Fi movies out there send warning messages of technology’s dangers. But perhaps they’re all wrong, at least at this stage.

So many more people and initiatives are launching into the experiential space; and a growing number of Novocastrians have their own spin on the power and potential of virtual reality. As VR continues to revolutionise how we work, play and learn, you can either watch from the sidelines, or suit up and jump in.

Source: https://www.theherald.com.au/story/5492752/appeal-of-unreal-virtual-reality-takes-hold-in-the-hunter/

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Incorporated in 1992, HunterNet is a network of manufacturing, engineering and specialist services companies located in the Hunter and Central Coast Regions.

Formed as a not for profit co-operative, the organisation involves more than 200 companies.

Of course it all started on a much smaller scale in 1991, when 14 member companies agreed on the co-operative structure. There had been a decrease in ship building activity, activity at the BHP steelworks and a recognition that companies needed to diversify if they were going to survive in the region. HunterNet was formed around one idea – “the power of many”.

Watch the story of this Hunter-based organisation.

Source: http://www.theherald.com.au/story/5320678/newcastle-business-2020-watch-the-story-of-the-hunternet/

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The Newcastle Permanent is marking 115 years in business. To the uninitiated, give us a snapshot of how it began?

Newcastle Permanent began in 1903 when a group of hardworking people who couldn’t get a home loan from the banks—because they weren’t wealthy—created a cooperative building society. They put their savings together to help everyone in the cooperative access a home loan and eventually everyone did. Fast forward 115 years and this is still the ethos of what we do today – helping people buy their own home.

The biggest milestones for the bank to date?

We now have more than $10 billion in assets and last financial year our loan growth exceeded that of the major banks. This asset portfolio makes us the largest customer-owned financial institution in NSW and the second-largest in Australia.

How many members do you have and what shape is the business in?

We have more than 320,000 customers predominantly in northern and central west NSW with strong growth in Sydney. We are the financially strongest customer-owned banking institution in Australia in terms of net assets.

The toughest moments for the building society in the past decade?

A stand out is the Global Financial Crisis. While Australia weathered the GFC storm relatively well, our government cooperated with an international banking regulatory framework to provide further protections for the global banking industry. This resulted in significant regulatory reform and oversight for Australian financial services operators. Add to this the need to respond to rapidly changing customer preferences for digital banking and it has certainly been an interesting decade.

And biggest highlight?

Reaching $10 billion in assets had been such an achievement, and for a business based right here in the Hunter!

The Royal Commission into Misconduct into the Banking, Superannuation and Financial Services Industry has started and the big four are in the firing line. Will Newcastle Permanent make a submission?

It’s only early days, but at this stage is does not appear that we’ll be asked to participate in the Royal Commission.

Will the findings of the commission, due in 2018, affect your operations?

The Terms of Reference of the Royal Commission are quite broad and inquire into banking, superannuation, and the financial services industry. At the moment it is not really possible to predict what the outcomes and timings of the Royal Commission’s recommendations will be. However, it’s reasonable to expect there’ll be changes that will affect the entire industry, including Newcastle Permanent.

How can the Perm compete with the big four?

Our business model is different because we’re customer-owned. We don’t distribute profits to shareholders (because we don’t have shareholders), but instead reinvest our profits into the business to benefit our customers and their communities by keeping our loan and deposit rates very competitive.

What is the Perm doing via its Charitable Foundation that has a real impact?

This year the Newcastle Permanent Charitable Foundation is also celebrating a milestone, marking 15 years of supporting our community. In this time the Foundation has provided more than $17.5 million to more than 420 life-changing and community initiatives.

Why is there nostalgia for the Perm in the Hunter?

The fact that we are often called “the Perm” says a lot! I think it’s the simple fact that we’ve always been here. Our head office is in the CBD, we employ almost 1,000 staff, we’re active in supporting our community, and at some stage of their life most Novocastrians have had a bank account with us. We’re intrinsically tied to the memories and lives of Novocastrians.

The Perm has had memorable ad campaigns, but did you expect the Sunshine Over My Shoulder song, created by local business The Proverbials, to become so loved?

We knew the 2012 ad campaign was special; majestically showcasing our region and how lucky we are that we can serve our region. But we never thought in our wildest dreams that the song would resonate so well and become a wedding song!

You worked at one of the big four before the Perm. How do the two differ?

At a big four all your work is devoted to lining the pockets of shareholders. At Newcastle Permanent, we’re all about people. Our mission statement is we are “Here for good” and that means for our customers, our people, the community, and the long term. This was a pleasant culture change coming from a big four where the community wasn’t even a consideration!

What innovation is ahead for the Perm?

Our customers are rapidly shifting their preferences to online banking. I think the last time our industry saw such a shake-up was when computers became the norm more than 30 years ago. We’re working towards a time where our customers, if they wish, will not need to visit a branch to do any of their banking—and that day isn’t too far away.

Source: http://www.theherald.com.au/story/5247429/a-permanent-fixture/

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Newcastle business owners looking for compensation to reduce the impact of light rail construction have instead been offered advice and assistance from a service that’s already available to businesses across NSW.

It was NSW Small Business Commissioner Robyn Hobbs’ main offer of help to more than 120 business people she addressed in Newcastle on Wednesday at an emotionally-charged meeting that ended with shouting from the floor. Ms Hobbs also offered to be part of a new working group to help businesses in the coming months and said Newcastle traders that required mediation wouldn’t face the $750 fee that the final stage usually costs.

 But several CBD business owners spoke of the hardship that they and their neighbours had faced since construction had closed large sections of Hunter Street. They called for better access, compensation and a greater effort to draw people back into the city.

Paul Murphy, who owns Churchills Carpet Court, argued that the state government should make low-interest loans or grants available to businesses, similar to what was offered in the wake of the 1989 earthquake. Traffic engineer Ron Brown said the difficulties people currently faced driving into the city was “a big obstacle”.

Ms Hobbs said the situation in Sydney, where the government was granting rent relief to businesses in the light rail construction zone because of delays, was different from the Hunter’s situation.

While she was “not ruling out” advocating for a grant, loan or compensation program for Newcastle businesses, she cautioned that extensive investigations would have to take place before she would approach NSW Treasury.

“I appreciate the fact that you believe you are going through a disrupted period in your lives – and you are,” she said. “One of the difficult things is you have to live through it.”

Ms Hobbs said business owners were entitled to four free consultations with Business Connect, a support service available across NSW that can help sort out cash-flow problems, give social media advice, provide mediation and contact landlords on behalf of business owners.

Late in the meeting when Ms Hobbs was referring to the expected benefits light rail would bring to the city, an audience member yelled: “if we’re still here”.

Another attendee followed: “Newcastle businesses will be doing great when it’s all done, but they’ll be different businesses”.

Hunter Development Corporation CEO and Revitalising Newcastle project manager Michael Cassel also took questions and gave an update on the progress of the light rail project.

Hunter Business Chamber CEO Bob Hawes said the issue of assistance for businesses was “unresolved and something we are going to have to work on”.

Mr Hawes and executive manager of business advocacy group Newcastle Now Michael Neilson – whose groups organised the meeting at the suggestion of Ms Hobbs’ office – both said the key to getting through the difficult period was working together and “looking forward, not looking back”.

In a statement after the meeting, Mr Hawes said “there was a lot of emotion in the room” and business owners had delivered a clear message.

Call for access, not more advertising

If you ask Bernie Hockings, easing the pain of light rail construction for city businesses isn’t about getting the job done quicker – it’s about doing it “better”.

Mr Hockings, who owns Metro Cycles, was one of several frustrated business owners who made their feelings clear to NSW Small Business Commissioner Robyn Hobbs at a meeting on Wednesday. His comments came after Revitalising Newcastle program director Michael Cassel assured the gathering that the job was being completed as quickly as possible.

Mr Hockings dismissed suggestions from the crowd that loans or grants should be available to affected businesses – he said improving access to businesses should be the top priority.

“I don’t want more advertising, I want access. Do it better, not faster,” he said. “If you paid me to get out of my lease and out of the city, I would.”

He told the Herald he had been hesitant to speak up because when he had in the past, internet trolls targeted his business’ Facebook page.

 

Source: http://www.theherald.com.au/story/5186506/if-were-still-here-newcastle-traders-tell-small-business-commissioner-of-plight/

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THE Grateful is, well, grateful.

The “one for one” pay-it-forward bouquet business launched barely six months ago by Newcastle mums Gemma McBurnie and Jessica Shuwalow has reached a milestone.

The online floral business has delivered more than 500 of its bouquets to the John Hunter Hospital and Ronald McDonald House thanks to the support of local businesses and individuals.

The Grateful works on the concept of allowing clients to buy a bouquet knowing that another similar bouquet will then be donated to the hospital.

“It’s almost like it’s become bigger than us, The Grateful has its own legs and we are just keeping it going, the community support has been amazing,” says Mrs Shuwalow.

“And when you go to the hospital, people come running up to say thank you and that we’ve made their week, so it’s taken off.

“It’s not really about the numbers [of bouquets] but it’s about the impact.”

Friends Mrs McBurnie and Mrs Shuwalow began their venture late in 2016, determined to run a business that “removes transactional consumerism” and allows customers to bring cheer to themselves and others.

Hunter businesses soon learnt of the venture and many take part in a subscription program where they receive a weekly bouquet for their office, home, clients or employees and then sponsor a particular area of the hospital or Ronald McDonald House where their donated bouquet goes.

At the end of each week following the delivery of their donated bouquets, participants receive an ‘feel good’ email update with some pictures and a story about their donated bouquet, which businesses can then share with their network.

Mrs Shuwalow said the business has grown organically – both she and Ms McBurnie have young children and have not actively promoted it – and relied on word of mouth: “For us it’s not about the money so far, it’s been more about the cause.”

And the community has rallied to the cause.

“We’ve had people calling to offer jars or vases which we use to put the flowers in, or just to donate, it’s been overwhelming,” she says.

“People feel so good with the concept, it puts things in perspective, like ‘Hey, I can afford flowers if it’s once a week or yearly but I can share that’, because there is someone else always worse off than you, so be grateful for the good things.”

The Grateful supports local florists in sourcing its blooms and its founders plan to open a bricks and mortar store in Carrington with the same concept, this time dealing in homewares and clothing.

Source: http://www.theherald.com.au/story/4871084/idea-blooms-to-create-a-fresh-way-of-giving/?cs=4200